Description

Elective Africa is a leading organization in structuring and executing learning and travel immersion programs across Africa. Focused on creating meaningful first-hand experiences for its diverse clientele, Elective Africa curates programs that are collaborative, impactful and give back to the communities where we work.

We are seeking motivated and dynamic individual to fill our Digital Marketing Lead role.

[Click HERE to APPLY FOR THIS ROLE]

Basic Qualifications

• 3–5 years experience in digital marketing or communications
• Proven experience managing campaigns end-to-end
• Strong copywriting and content strategy skills
• Experience with analytics, reporting, and optimization
• Familiarity with CRM and marketing automation tools

Desirable Attributes

• Experience in education, travel, nonprofit, or purpose-driven sectors
• Strong stakeholder management and collaboration skills
• Strategic mindset with hands-on execution ability
• Sensitivity to cultural, ethical, and safety considerations

Responsibilities

Own and optimize digital marketing strategies that convert interest into participation for immersion-based learning and travel programs, while upholding ethical storytelling, transparency, and trust.

Key Responsibilities

• Design and manage multi-channel digital campaigns for recruitment
• Develop content and storytelling strategies aligned with program goals
• Own paid and organic performance across search, social, and email
• Optimize program landing pages and inquiry journeys
• Analyze performance data and translate insights into action
• Manage CRM workflows and lead nurturing journeys
• Collaborate with program managers, educators, alumni, and partners
• Mentor junior marketing staff or interns
• Ensure ethical, inclusive, and accurate representation of programs

Only short listed candidates will be contacted.